Hello, I am

Michael Sia

Position:

Sales | 7 years

With a background in sales and sales operations, I lead with a systems-first mindset—combining strategic thinking with a deep network of specialists to turn ideas into action. I'm passionate about empowering business owners, building scalable sales solutions, and driving impact in the communities we serve at CXO.

My Resume

PROFESSIONAL EXPERIENCE

Founder & CEO

CXO Business Solutions – Dayton, OH
2018 – Present
www.mycxo.pro

Built CXO from concept to a profitable, subscription-based services firm focused on delivering embedded marketing professionals to service-sector businesses.
Led all sales efforts, including lead generation, discovery calls, proposal design, negotiation, and closing—converting 60%+ of warm leads into paying clients.
Developed industry-specific landing pages and ad campaigns that increased qualified inbound leads by 4x over 12 months.
Refined brand positioning and go-to-market strategy for multiple verticals (e.g., education services, early learning centers, restaurants).
Created a sales playbook and CRM process to manage referral leads, cold prospects, and multi-stage client nurturing.
Established a pricing model based on recurring revenue, driving client retention through clear deliverables, expert access, and onboarding success.

SALES ACHIEVEMENTS

Closed over $300K in service contracts directly through founder-led sales
Maintained average client lifetime value (LTV) of $12K+ with <10% churn
Built repeatable sales process: qualification → 90-day plan → conversion
Developed a network of 20+ fractional marketing professionals to match clients with CXO Pros based on business needs