Greater Dayton Animal Lab Rescue

The Challenge: Greater Dayton Lab Rescue had a "big heart" but a digital presence that was practically invisible. Their outdated website wasn't just an aesthetic issue; it was a barrier to their mission. The friction in the user experience made it difficult for potential adopters to connect with dogs and added stress for families navigating the emotional process of surrendering a pet. As a volunteer-run nonprofit, they needed a platform that would work for them, not against them, without draining their limited resources.
The Solution (The Digital Ecosystem): We stepped in not just as designers, but as a philanthropic partner to build a sustainable digital future for the rescue.
- Mission-Aligned Identity: We fully redesigned the logo and website to visually communicate the warmth, care, and professionalism of their organization—building instant trust with donors and families.
- Frictionless Pathways: We built a mobile-first experience with clear, compassionate user journeys for Adopting, Fostering, and Surrendering, ensuring the website handles the logistics so volunteers can focus on the animals.
- Sustainable Infrastructure: Recognizing their budget constraints, we donated our services and committed to ongoing annual hosting and maintenance, ensuring they never have to worry about their "tech stack" falling behind again.
The Results: The rescue now has a digital home that is as impactful as their work on the ground.
- The Volunteers are supported by a site that runs smoothly and professionally without constant oversight.
- The Community enjoys a seamless, emotional connection to the dogs through a modern, engaging interface.
- The Organization secured a long-term partner in CXO, guaranteeing their digital presence grows alongside their mission.
"CXO didn't just build us a website; they gave us a digital foundation. By donating their services and support, they allowed us to put every single dollar back where it belongs: saving dogs." - Renee
