The ChallengeLike many fast-growing businesses, WEquip had a high-demand product but a marketing function that couldn't keep up. The owners were stuck in the "agency trap"—dealing with bloated retainers, slow timelines, and unclear deliverables. They were trying to balance their operational growth with marketing vendors who operated in silos, leaving the leadership team exhausted and lacking a clear path forward. They didn't need another freelancer; they needed a dedicated partner to take ownership of the entire growth engine.

The Solution: A Choreographed Marketing SystemWe stepped in not just to execute tasks, but to design a full marketing ecosystem that works together. We replaced their fragmented efforts with a tailored system supported by our network of specialists:

• Custom Web Experience: We didn't just use a template; we adapted to their existing web platform and brought in our specialists to front-end code a custom UI/UX. This bridge between design and tech streamlined their booking process and showcased inventory exactly how their customers needed to see it.
• Audience Building & Retention: Moving beyond simple blasts, we utilized Constant Contact to build and organize their email list from the ground up. We implemented a bi-weekly newsletter strategy to push new listings, turning their passive database into an active revenue driver.
• High-Intent Traffic: We launched a localized ad campaign specifically designed to capture high-intent customers in their service area, feeding qualified leads directly into the new site and booking workflow.
• Unified Branding: We audited and tightened their visual identity, ensuring that every touchpoint—from the trade show booth to the digital inbox—felt like one cohesive brand.

The ResultWEquip moved from guessing to growing. By consolidating their marketing with CXO, they gained the speed and clarity they were missing.

• Lead Quality: The localized ads and refined UI/UX attracted serious renters, not just tire-kickers.
• Speed: Marketing projects that used to drag on for months were delivered on a flexible, efficient timeline.
• Partnership: The leadership team finally had the freedom to focus on operations, knowing their marketing system was running smoothly in the background.

"We finally found a team that’s responsive, creative, and gets things done without all the fluff. CXO has become a core extension of our company." - Paige Miesle