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Hello, I am

Lyssa Dodds
Position:
Marketing | 10 years

Hi, I’m Lyssa! I’ve spent the last 10 years helping businesses bring their brands to life through smart strategy and creative design. At CXO Business Solutions, I work with daycares, startups, and education-focused teams to build marketing plans that actually move the needle. Whether I’m designing a website, crafting a pitch deck, or launching a full campaign, I love turning big ideas into clear, eye-catching stories that drive real results.

Team Member
My Resume

Professional Experience

Fractional CMO

CXO Business Solutions – Dayton, OH
Dec 2024 – Present
www.mycxo.pro

Partnered with startups, daycares, and education-focused businesses to develop tailored quarterly marketing plans aligned with growth goals.

Created full-scale brand systems and campaign strategies—including websites, pitch decks, social media, email, and print collateral.

Collaborated directly with founders and teams to clarify positioning, streamline execution, and create marketing systems that could scale.

Led a creative team in executing high-quality deliverables across multiple clients while ensuring consistency and alignment with brand strategy.

Key Achievements:

  • Launched new brands and campaigns that increased lead conversion and enrollment in competitive local markets.
  • Built marketing systems from the ground up for clients with no existing structure, creating immediate clarity and momentum.
  • Created fast-turnaround pitch decks and brand kits that directly supported client sales and funding efforts.

Designer

Entrepreneurs' Center – Dayton, OH
Nov 2023 – Oct 2024

Served as the go-to designer for dozens of early-stage startups, providing brand identity, website design, and pitch materials tailored for investment and growth.

Collaborated with founders to translate complex business ideas into visually compelling assets that supported product launches and stakeholder engagement.

Key Achievements:

  • Created 25+ branded pitch decks that helped founders communicate their vision to investors and grant committees.
  • Designed websites and brand kits that helped startups appear investor-ready and professional from day one.

Digital Designer

Midmark Corporation – Dayton, OH
Nov 2015 – May 2022

Produced digital marketing materials including websites, email campaigns, social media assets, SMS outreach, and trade show visuals.

Managed a large-scale CMS (Sitefinity) and partnered with developers to bring UX-enhancing features to life, including interactive modules and onboarding flows.

Created videos and animations for external marketing and internal training, improving brand engagement across channels.

Key Achievements:

  • Won the Excellence in Technology Award for designing a high-performing, user-friendly lead form that significantly increased conversion rates.
  • Produced hundreds of digital assets across platforms, supporting product launches and national marketing campaigns.
  • Delivered UX improvements that improved lead generation performance and platform usability.

EDUCATION

The Modern College of Design
Associates in Advertising Art (2015)

TOOLS & TECHNICAL SKILLS

Design + Branding: Adobe Creative Suite, Figma, Canva, Illustration, Logo Design, Color Theory, Typography
Web + Tech: Webflow, Wix, WordPress, Squarespace, Sitefinity, HTML, CSS, JavaScript, After Effects, Premiere Pro
Marketing Systems: Oracle Eloqua, Salesforce, Microsoft 365, Meta Business Suite, Email Campaigns, Content Strategy
Collaboration: Slack, Discord, Acrobat

Some of our best work.

Our Process

What to expect from getting a project done with CXO.

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Are you ready to grow?

We’ve found the experts. We’ve built the system.
You just need to plug in and grow!